CRO Marketing Write For Us
Any business with a website should invest in CRO marketing. It is an invaluable way to monitor how visitors interact with your website and ensure you take the necessary steps to encourage them to interact with your brand.
What is CRO Marketing?
CRO stands for Conversion Rate Optimization. CRO marketing is increasing the percentage of website visitors who take a desired action (or, to use marketing speak, “convert”).
Conversions are the holy grail of marketing, but the term can mean different things depending on your company’s goals. When your priority is to increase sales, conversions can mean purchases. However, a conversion can also mean:
- Sign up to receive content such as marketing emails
- Register personal information such as an email address
- Spend a certain amount of time on your website
- Download content such as white papers and reports.
- Upgrade a service to a higher level
These KPIs (Key Performance Indicators) benefit your business, whether directly generating sales or increasing engagement.
How is the Conversion Rate Calculated?
You can use the KPI you chose to calculate your conversion rate. Here is a simple formula:
Total conversions ÷ total number of website visitors x 100 = conversion rate
They use these numbers based on a specific time. So if your website had 10,000 visitors in September, 2,000 of whom converted, your conversion rate would be 20 percent (2,000 ÷ 10,000 x 100 = 20).
Why is the CRO Important?
CRO is critical to any digital marketing business because:
Generate Income
Even indirect conversions like downloading content and registering personal information increase engagement, which is proven to have a positive long-term impact on your bottom line.
Offers you more Added Value for your Existing Customers
Redesigning your website design or doubling down on your online marketing efforts will drive conversions from current visitors, which is far more profitable than attracting new visitors.
Improve the Customer Experience
A higher conversion rate means that customers interact more with your brand and are happy to spend time or money on your website. It could remain achieved through something as simple as a more readable font, attractive design, or a larger call-to-action (CTA) button. Small changes like this can change the customer experience. And remember: a satisfied customer is a loyal customer.
Increase Brand Affinity
All this engagement means your brand plays a bigger role in your customers’ lives. It increases the likelihood that they will consider it when considering a purchase and spread the word to friends and family.
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